In recent years, a new type of travel has emerged: bleisure travel. This is a combination of business and leisure travel, where travelers mix work and play on their trips. According to a recent study by Expedia, more than 60% of business trips now include some leisure time, and this trend is only expected to continue. As a short-term rental owner, catering to bleisure travelers can be a lucrative opportunity. In this blog post, we'll explore the rise of bleisure travel and provide tips on how short-term rental owners can cater to this growing market.
1. Offer Work-Friendly Amenities
Business travelers often need a space to work during their trip, so it's essential to offer work-friendly amenities. Consider adding a desk and comfortable chair to the rental, as well as a printer and high-speed internet. Additionally, offering amenities like a whiteboard or conference phone can be a helpful touch for those who need to conduct meetings or presentations.
2. Highlight Local Attractions and Activities
Bleisure travelers are looking to mix work and play, so it's essential to highlight local attractions and activities in your rental area. Provide guests with a list of nearby restaurants, museums, and other attractions that they can visit during their leisure time. Additionally, consider offering discounts or special deals with local businesses to encourage guests to explore the area.
3. Provide Flexible Check-In and Check-Out
Business travelers often have tight schedules, so it's crucial to provide flexible check-in and check-out times. Consider offering self-check-in options and allowing guests to check in early or check out late if possible. This flexibility can go a long way in accommodating the needs of busy business travelers.
4. Create a Relaxing Atmosphere
While business travelers may be focused on work during the day, they also need a space to relax and unwind. Creating a relaxing atmosphere in the rental can be a helpful touch. Consider adding comfortable seating, soft lighting, and calming decor to create a sense of peace and tranquility.
5. Offer Concierge Services
Offering concierge services can be a helpful touch for bleisure travelers. Consider providing guests with information on local transportation options, arranging transportation to and from the airport, and offering recommendations for local restaurants and attractions. Additionally, offering services like grocery delivery or housekeeping can help make the guest's stay more comfortable and convenient.
6. Ensure Privacy and Security
Business travelers may be carrying sensitive information with them, so it's essential to ensure privacy and security in the rental. Consider offering secure Wi-Fi and providing a safe for guests to store their valuables. Additionally, ensure that the rental is located in a safe and secure area.
7. Offer Long-Term Discounts
Business travelers may be staying for an extended period, so it's essential to offer long-term discounts. Consider offering a discounted rate for stays of a week or longer. This can help attract bleisure travelers who are looking for a comfortable and affordable place to stay during their extended business trips.
In conclusion, bleisure travel is a growing trend in the travel industry, and short-term rental owners can benefit from catering to this market. By offering work-friendly amenities, highlighting local attractions and activities, providing flexible check-in and check-out, creating a relaxing atmosphere, offering concierge services, ensuring privacy and security, and offering long-term discounts, short-term rental owners can attract bleisure travelers and provide them with comfortable and convenient place to stay. So why not start implementing these tips today and tap into the lucrative bleisure travel market?
If you need help catering to the needs of bleisure travelers, Wish STR is here for you! Contact us today to learn more about our property management services and how we can help you take advantage of this growing trend in the travel industry.